Here is the number one reason why traditional marketing and/or advertising models are failing: this guy.
The whole thing is just wrong. Or is it me? Being one of the 'target' market he's talking about, I can honestly say I've never been interested in: catfights, freakish people turned into fabulous people, train wrecks (unless it's in Unbreakable), or dates gone horribly wrong unless they involve Michael Vartan, Jennifer Garner, and some kick-ass spy gear.
I read, I watch movies, and I do a lot of shopping for shoes, but that doesn't mean a fellow who admits to smoking, drinking and gambling in his first corporate post can "reach" into my "untapped" market.
Sigh.
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4 comments:
This just proves that men really do not know what women want.
If this guy is the future of marketing it should be increasingly easy for me to spend less and less money.
Except maybe on books...
If I was advertising with AAC and wanting to get this demo, I'd be REAL worried right about now.
Well...I'm speechless. Really.
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