Amazon Takes Down The Long Tail...

...By one ridiculous email after another.

This morning I opened up my email to find yet another useless 'if you like this you're sure to love this' email from Amazon.ca. First off, let me say that I heart Amazon and do use their site all the time. What I find frustrating is the very odd computer program that matches up the likes and dislikes, which obviously doesn't know its head from its motherboard's a**.

And I quote:

We've noticed that customers who have expressed interest in Snow by Orhan Pamuk have also ordered Still Life With Husband by Lauren Fox. For this reason, you might like to know that Lauren Fox's Still Life With Husband is now available in Hardcover. You can order your copy at a savings of 37% by following the link below.

Okay, here are all the things that are wrong with this:

1. I did not order Snow, I merely browsed the title while doing research for my Around the World in 52 Books. Amazon should not be recommending books based upon browsing, it makes me feel like my every single movement is being watched, categorized and then pounced upon. It makes me want to destroy my profile and never shop there again.

2. Seriously? Still Life with Husband? Compared to Nobel-prize winning Pamuk? Here's the description:

Yes, it's an affair novel, but file this adroit but placid debut under chick lit for early marrieds—the ones who are not sure they want to be on the baby-house-'burbs track. At 30, Emily Ross is a Milwaukee freelance writer with a part-time job as assistant editor at a medical journal called Male Reproduction and a marriage to "steady, staid" Kevin, a technical writer she met in college. Kevin, "innocent and intolerable," wants a baby and a house. Emily is ambivalent and bored. A few pages in, Emily meets David Keller, a dark, good-looking writer/editor at the local alternative newspaper, and starts an affair. Things, as expected, do not go well, but Fox's voice is steady, moving easily between comedy and drama.

They’re comparing Snow, crimes against Turkishness-Amnesty call out serious-type writing to chicklit, and not just any old chicklit, but vapid, trite and obviously clichéd chicklit.

I'm all for the terribly abused and over-used long tail philosophy of marketing, but the problem remains that Amazon is attempting to harness what should just come naturally: a person making connections through books and finding new authors based on external recommendations. This recommendation system shouldn't be some computer program that's matched up two books that wouldn't be caught dead being catagorized together on a table if the bookstore were any less virtual. Obviously, there's a problem with the circuitry. And for now, under no circumstances will I be ordering Still Life with Husband.